This is a quick and easy promotional idea for a yarn shop but will work for almost any type of retail business where your customers are likely to subscribe to a newsletter or magazine. You can take advantage of this one as often as you’d like!
What you’ll need:
- A subscription to Knitting Daily (Interweave Press)
- One or more social media vehicles (newsletter, blog, twitter, etc.)
What to do:
- Highlight a recently-mentioned pattern from an Interweave Press publication that you carry
- Create a yarn pairing or two
- Offer a 10% discount or small freebie with the purchase of the specially-created book and yarn combo
Don’t be afraid to spread the word — tweet about it, put it in your newsletter, post it on your website or blog.
The beauty of the Knitting Daily newsletter is that it automatically arrives in your email inbox. Every two or three days Kathleen Cubley, Knitting Daily editor, shares patterns, techniques, and tips, as well as highlights from the latest Interweave Press publications. This “primes the pump” — your readers saw it and started thinking about the possibilities. You’re now able to take advantage of that initial message by letting your readers know that you have the book in stock, that you were thoughtful enough to create a yarn pairing or two, and that they can come to your shop, pick up the book, the yarn, and anything else that catches their fancy while they’re visiting. AND they get a customer appreciation discount or gift as a bonus.
If there are other similar email newsletters please let me know about them so I can add them here. And be sure to let me know — either in the comments or via the contact page — how it works for you!
