Like many terms associated with Web 2.0 (whatever that is!), you’re likely to get a different answer from each person that you ask. Here at BlogArtisans we think of social media as the collection of applications, tools and techniques that help you grow your business by building customer relationships online. As the owner of a small, customer-focused business, I’m pretty sure you’ve got the social part — building customer relationships — under control.
Yarn • Quilt • Stamping • Scrapbooking • Craft Shops
You greet your customers as they way in the door, offer them assistance, tell them about the new goodies that arrived last week and the upcoming class schedule. You invite them to your sitting area where they can work on their current project and chat with fellow crafters. Maybe even enjoy a latte or a cup of tea. You socialize and begin (or continue) to build a relationship.
Cafés • Bistros • Espresso Bars • Boutique Restaurants
You greet your customers as they walk in the door, offer them a seat, and tell them about the daily features and the scones fresh from the oven. You explain that a shot of espresso actually has less caffeine than drip coffee. You socialize and begin (or continue) to build a relationship.
Art • Artisan • Fine Craft Galleries
You greet your customers as they walk in the door, offer them your assistance, tell them about the new pieces that arrived last week and the upcoming artist’s reception. You invite them to take their time and to feel free to ask whatever questions they might have. You invite them to enjoy a latte or cup of tea. You socialize and begin (or continue) to build a relationship.
No matter what type of small business you have, the scenarios are very similar. And the goal is always the same: to have the customer or client or patron return to your establishment rather than going someplace else.
The use of media extends the notion of community beyond our physical neighborhood through the use of the internet. Why should you care?
- Because there are potential customers out there who do not yet know that you exist.
- Because your competition does, and is actively pursuing your customers.
- Because the more methods you employ to build and maintain your customer relationships, the more loyal your customers will be.
Where Do I Start?
While there are dozens of sites and applications all competing for your atention, there are four key areas to focus on:
- eMail Marketing,
- your Website,
- your Blog, and
- Twitter.
The links above will take you to articles on the particular topic. Start with one, get comfortable, and when you’re ready, add another. Sure, there are lots of others. But if you want to maximize your return on your investment (how much is your time worth?), concentrate on these four and start reaping the benefits of building customer relationships online.
Have questions? We’d love to hear from you. You can fill out the contact form or email me directly at mary (at) blogartisans (dot) com.
